The 10 Most Expensive Domain Names Of All Time… Number 1 Will Surprise You.

If you’re an entrepreneur, chances are you’ve spent countless hours brainstorming business names only to find out they’ve all been taken as website domains. Though new extensions like “.co”, “.me”, and “.us” have popped up, the original “.com” still remains as the gold standard of doing business online.¬†Given this, it comes as no surprise that people will pay insane prices to get the name they really want.

Here’s a list of the top 10 domain purchases of all time. Some will definitely surprise you. (Via thenextweb).


A centralized online beer marketplace would be sweet. Unfortunately, a visit to today will lead you to an ugly landing page. This domain sold in 2004 for a cool $7 million.


Super generic, and super expensive. This domain sold for $7.5 million.


A visit to will take you to what you’d expect – a place where you can buy diamond rings. A couple more clicks will link you to for purchase. This domain had an asking price of $7.5 million.


One of the higher profile purchases on this list was Facebook bought this domain in 2010 for $8.5 million, and currently uses it for employee email accounts.


Yup, you probably guessed it would be here. This one fetched $9.5 million in 2007.

5. is another relic of an expensive domain purchase. Though the site sold for just under $10 million in 2008, a visit today will link to a blank landing page.


There’s a good chance you’ve heard of This purchase brought in $11 million in 2001.


Last sold in 2010, Sedo (a domain secondary marketplace) has estimated its value at $13 million.


Nations Luxury Transportation LLC – an aggregator of businesses serving the luxury market, bought the domain for a whopping $30.18 million in cash and stock from Don’t Look Media in 2012.


Wait, really? Vacation Rentals? This domain beats out everyone with a sale price of $35 million in 2007. The story goes that Brian Sharples, Founder and CEO of HomeAway (a holiday rentals site), bought the domain just so Expedia couldn’t get it.

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